For the purposes of adequate design and continuous optimization of our website, we use Google Analytics, a web analysis service of Google Inc. (https://www.google.de/ intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, US; hereinafter referred to as “Google“). In using this service, pseudonymized utilization profiles are created and cookies (refer to section 4) are used. The information generated by the cookie about your use of this website, such as:
- Browser type/version
- Operating system used
- Referrer URL (the site previously visited)
- Host name of the accessing computer (IP address)
- Time of server inquiry
is transferred to a server owned by Google in the USA and stored there. The information is used to evaluate the use of the website, to compile reports regarding website activities and to provide further services associated with website use and Internet use for the purposes of market research and the adequate design of these Internet pages. This information is also sent to third parties, provided that this is stipulated by law or if a third party is commissioned to process this data. Your IP address will never be merged with other data from Google. The IP addresses are anonymized so that mapping is not possible (IP masking).
You can prevent the installation of cookies using a corresponding browser software setting; however, we would like to point out that in such a case, it may not be possible to use all website functions in their full scope. Furthermore, you can prevent the acquisition of all data generated by the cookie and relating to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on:
(https://tools.google.com/dlpage/gaoptout?hl=en). As an alternative to a browser add-on, especially while browsing on mobile end devices, you can also prevent data acquisition by Google Analytics by clicking on this link. This sets an opt-out cookie that prevents the future acquisition of your data when visiting this website. The opt-out cookie is only valid in this browser and only for our website, and is stored on your device. If you delete the cookies in this browser, you must re-set the opt-out cookie. You can find further information on data protection relating to Google Analytics at Google Analytics support (https://support.google.com/analytics/answer/6004245?hl=en), for example.
Google Adwords Conversion Tracking:
In order to acquire statistical data on the use of our website and for the purpose of evaluating the optimization of our website for you, we also use Google Conversion Tracking. Here, a cookie is set to your computer from Google Adwords (see section 4), provided that you reached our website by means of a Google display. These cookies lose their validity after 30 days and do not act as a personal identifier. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can identify that the user clicked on the display and was forwarded to this page. Each Adwords customer receives a different Cookie. Therefore, cookies cannot be tracked through the websites of Adwords customers.
The information gathered using the conversion cookies is used for the purpose of creating conversion statistics for Adwords customers who have opted for Conversion Tracking. Adwords customers learn the total number of users that have clicked on their display and were then redirected to a page that has a Conversion Tracking Tag. However, they do not receive any information that can be used to personally identify the user. If you would not like to participate in the Tracking process, you can refuse the setting of a cookie required for this purpose – for example, through a browser setting that deactivates automatic cookie setting in general. You can also deactivate cookies for Conversion Tracking by configuring your browser in such a way that cookies from the domain ‘www.googleadservices.com” are blocked. You can find the Google data protection instructions on Conversion Tracking here (https://services.google.com/sitestats/en.html).
Google Tag Manager
Google Tag Manager, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, US (“Google”), is a solution that allows marketer website tags to be managed using an interface. The Tool Tag Manager itself, which implements the tags, is a cookie-free domain and does not record any personal data. Nevertheless, the Tool ensures the activation of other tags which, in turn, record data under certain circumstances. However, Google Tag Manager itself does not have access to this data. If a deactivation on the domain or cookie level has been carried out, this deactivation remains in effect for all Tracking Tags that are implemented using Google Tag Manager. You can find further information here (https://www.google.com/intl/en/tagmanager/use-policy.html).